Janna Mandell is a San Francisco Bay Area-based journalist and strategic advisor covering everything beauty and wellness: innovative companies, industry trends, disruptive brands, the green beauty movement, and the spa industry. She has been called a trend-spotter by industry peers for her early coverage of trends like the Korean beauty craze and the natural beauty boom years before hitting the mainstream. In her reporting, she has interviewed everyone from CEOs and celebrity makeup artists to Gwyneth Paltrow and financial analysts. Janna has acted as a strategic advisor for brands Tomen, In Fiore Beauty, and Spa Radiance. Previously, she was an executive on Wall Street running strategy, business development and sales for Tradeweb, an electronic trading firm's retail arm.