Janna Mandell

Freelance Beauty Journalist for Forbes, the San Francisco Chronicle; Strategic Advisor; Content Creator

Janna Mandell is a San Francisco Bay Area-based writer covering everything beauty – innovative companies, runway and industry trends, disrupting indie brands, the green beauty movement, and the spa industry. In her reporting, she has interviewed everyone from CEOs to celebrity makeup artists to Gwyneth Paltrow. Janna has written several in-depth company profiles for Forbes and the S.F. Chronicle on companies like Benefit Cosmetics, e.l.f., and FOREO. Janna has also created marketing content for Kendo brands Marc Jacobs Beauty and Kat Von D as well as acted as a strategic consultant for other companies. Previously, she was an executive on Wall Street, running strategy, business development and sales for an electronic trading company.

USA

Portfolio

Forbes

The Alchemist And The Scientist: How Strange Bedfellows Created The Future Of Skincare

The first thing you notice when you open the door to luxury botanical skincare brand In Fiore's studio and showroom in San Francisco is the scent - otherworldly yet grounded,...

Forbes

Strand Equity Declares 'Youth To The People' With Minority Investment

Los Angeles-based vegan skincare company Youth to the People (YTTP) announced today they received a minority investment from private equity firm Strand Equity, also based in Los...

Forbes

L'Oreal Says 'In Your Face' To Competition With Strategic Acquisition

French cosmetics giant L'Oreal SA announced today it will acquire Toronto-based ModiFace, a creator of augmented reality and artificial intelligence for beauty brands like MAC...

Forbes

Glossier Just Got $52 Million In Fresh Capital, Bringing Total Funding To $86 Million

Millennial-favorite beauty brand Glossier is about to make a whole lot more "meaningful connections." The New York-based startup announced today that the direct-to-consumer...

Forbes

Why Amazon Isn't Ready To Dominate Beauty (Yet)

Reading through recent headlines about Amazon disrupting the beauty industry, one would think that it's time for Sephora and Ulta to panic and rethink their strategies. Yes, I...

Forbes

Cannabis Could Be The Most Profitable Ingredient In Skincare, If The U.S. Government Allows It

Lord Jones co-founder Cindy Capobianco describes her luxury cannabis-infused product business in much the same manner as any maker of a prestige natural skincare brand: it's...

Forbes

The Demonizing Of Essential Oils: How A Skincare Launch Started A Witch Hunt Against Natural Beauty

When Kristina Holey and Marie Veronique Nadeau launched their skincare line, they found themselves in a vortex of negative attention around natural beauty. Find out how the...

San Francisco Chronicle Style Section

Skin Care Turns to a Buffet of Superfoods

San Francisco Chronicle Style Section

Beauty Goes Green (Cover Story)

Navigating the Green Beauty Trend

San Francisco Chronicle

Clean beauty swaps: It's time to go nontoxic

Gone are the days of having to give up performance to swap out a conventional beauty product for a nontoxic option. Thanks to recent innovations from "green" chemistry and rapid...

San Francisco Chronicle Style Section

A Squeeze of Star Power

Juice Beauty Backer Spreads Message of Clean Cosmetics

San Francisco Chronicle, Style Section

Put Your Best Face Forward

Julie Lynge's facial massage targets jaw pain and adds a rejuvenating lift

San Francisco Chronicle Style Section

Bite Lip Lab offers possibility of that perfect shade

Looking through the windows of the Bite Beauty Lip Lab on Fillmore, you might mistake the lip boutique for a candy store. The shelves are lined with jars full of brightly hued...

San Francisco Chronicle

Neve & Hawk combines creativity and commerce

On a recent Saturday morning at Neve & Hawk in San Anselmo, the boutique's namesakes are making themselves at home. The owners' 9-year-old daughter, Neve, is working the...

San Francisco Chronicle, Style Section

Non-Toxic By Nature

San Francisco Chronicle

Take the water at a hot springs spa in St. Helena

More than 4,000 years later, locals and visitors still come to Calistoga to take advantage of the restorative geothermal mineral waters and volcanic ash mud baths.

San Francisco Chronicle Style Section

E.L.F. Turns Spotlight on Its Biggest Fans

Indie brand credits success to loyal fanbase, social media, and "girlfriend-to-girlfriend" effect

San Francisco Chronicle, Style Section

Rockin' a Runway Look

Reporter experiences how makeup artist interprets runway trends for the every day woman.

San Francisco Chronicle, Style Section

Backstage beauty notes from 10 top fashion shows

NEW YORK - Skin was the star again this season with models' faces that looked scrubbed clean until they caught the bright lights on the New York Fashion Week runways, revealing...

San Francisco Chronicle

Tata Harper is comfortable in her skin

The first thing you'll notice about Tata Harper is her ethereal, glowing complexion. Harper's eponymous skin-care line, adored by celebrities and beauty editors, is known for...