Janna Mandell

Freelance Beauty Journalist for Forbes, the San Francisco Chronicle; Strategic Advisor; Content Creator

Janna Mandell is a San Francisco Bay Area-based writer covering everything beauty – innovative companies, runway and industry trends, disrupting indie brands, the green beauty movement, and the spa industry. In her reporting, she has interviewed everyone from CEOs to celebrity makeup artists to Gwyneth Paltrow. Janna has written several in-depth company profiles for Forbes and the S.F. Chronicle on companies like Benefit Cosmetics, e.l.f., and FOREO. Janna has also created marketing content for Kendo brands Marc Jacobs Beauty and Kat Von D as well as acted as a strategic consultant for other companies. Previously, she was an executive on Wall Street, running strategy, business development and sales for an electronic trading company. Janna lives in the San Francisco Bay Area with her husband and two cherubic children Stella and Elijah.

Portfolio

L'Oreal Says 'In Your Face' To Competition With Strategic Acquisition
French cosmetics giant L'Oreal SA announced today it will acquire Toronto-based ModiFace, a creator of augmented reality and artificial intelligence for beauty brands like MAC...
Glossier Just Got $52 Million In Fresh Capital, Bringing Total Funding To $86 Million
Millennial-favorite beauty brand Glossier is about to make a whole lot more "meaningful connections." The New York-based startup announced today that the direct-to-consumer...
Why Amazon Isn't Ready To Dominate Beauty (Yet)
Reading through recent headlines about Amazon disrupting the beauty industry, one would think that it's time for Sephora and Ulta to panic and rethink their strategies. Yes, I...
Cannabis Could Be The Most Profitable Ingredient In Skincare, If The U.S. Government Allows It
Lord Jones co-founder Cindy Capobianco describes her luxury cannabis-infused product business in much the same manner as any maker of a prestige natural skincare brand: it's...
The Demonizing Of Essential Oils: How A Skincare Launch Started A Witch Hunt Against Natural Beauty
When Kristina Holey and Marie Veronique Nadeau launched their skincare line, they found themselves in a vortex of negative attention around natural beauty. Find out how the...
Skin Care Turns to a Buffet of Superfoods
Beauty Goes Green (Cover Story)
Navigating the Green Beauty Trend
Clean beauty swaps: It's time to go nontoxic
Gone are the days of having to give up performance to swap out a conventional beauty product for a nontoxic option. Thanks to recent innovations from "green" chemistry and rapid...
A Squeeze of Star Power
Juice Beauty Backer Spreads Message of Clean Cosmetics
Put Your Best Face Forward
Julie Lynge's facial massage targets jaw pain and adds a rejuvenating lift
Bite Lip Lab offers possibility of that perfect shade
Looking through the windows of the Bite Beauty Lip Lab on Fillmore, you might mistake the lip boutique for a candy store. The shelves are lined with jars full of brightly hued...
Neve & Hawk combines creativity and commerce
On a recent Saturday morning at Neve & Hawk in San Anselmo, the boutique's namesakes are making themselves at home. The owners' 9-year-old daughter, Neve, is working the...
Non-Toxic By Nature
Take the water at a hot springs spa in St. Helena
More than 4,000 years later, locals and visitors still come to Calistoga to take advantage of the restorative geothermal mineral waters and volcanic ash mud baths.
E.L.F. Turns Spotlight on Its Biggest Fans
Indie brand credits success to loyal fanbase, social media, and "girlfriend-to-girlfriend" effect
Rockin' a Runway Look
Reporter experiences how makeup artist interprets runway trends for the every day woman.
Backstage beauty notes from 10 top fashion shows
NEW YORK - Skin was the star again this season with models' faces that looked scrubbed clean until they caught the bright lights on the New York Fashion Week runways, revealing...
Tata Harper is comfortable in her skin
The first thing you'll notice about Tata Harper is her ethereal, glowing complexion. Harper's eponymous skin-care line, adored by celebrities and beauty editors, is known for...
Credo a showcase for natural beauty
When Shashi Batra, founder of new beauty boutique Credo in Pacific Heights, talks about Credo's featured brands his face lights up and he transforms into a proud parent. A...
Bay Area Bliss
You don’t need to travel far for a relaxing, rejevenating spa day
3 Must-Have Beauty Treatments for New York Fashion Week
Not all members of the media and attendees and of New York Fashion Week strut from their trendy apartments in recently gentrified neighborhoods on Day 1 rearing to go. Some of...
Planning the Perfect "I F'd Up" Romantic Wine Country Weekend
You really did it this time... It doesn't matter if it was going away for a boys' weekend on her birthday or drunkenly flirting with her friend at a party, you're going to need...
Best Bay Area Beauty Finds (Cover Story)
From manis to massages, brows to braids, stylish insiders share their top recommendations of transformative services and top practitioners: Jeannie Jarnot is founder and CEO of...
Silicon Valley stylist takes clients beyond the hoodie
Damon Schechter emerges from the dressing room at Denim & Soul on Union wearing olive green cords, plaid shirt, cashmere hoodie and a denim shirt as a jacket and exclaims, "I...
5 Slightly Passive-Aggressive Gifts for Him
Sure, he may have put a signed basketball from Steph Curry and a Beer of the Month Club on his wish list, but really, does he "need" those things? Is he actually going to admire...
Facial Goes Beyond Skin Deep
Kristina Holey brings pioneering French massage technique to S.F.
BRUSHING UP ON SKIN CARE AT NEW S.F. HQ
2-year-old Foreo launched itself with a sonic facial brush, and now offers a line of cleansers
THE BROW WHISPERER
Michele Holmes brings an expert eye, gentle products to tame, tease or transform eyebrows
Put your best face forward: Our favorite facials
Getting a facial can be a bit intimidating. It's like using an online dating site - you know people who swear by it and others who have been burned. Or perhaps you've actually...
Cover Story: MEET THE NEXT GENERATION OF NATURAL BEAUTY PRODUCTS
Making similar decisions about the cosmetics and skin care you put on your body, however, has traditionally been more difficult, with fuzzy terminology and little industry...

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