Janna Mandell

Freelance Beauty Journalist for Forbes, the San Francisco Chronicle; Strategic Advisor; Content Creator

Janna Mandell is a San Francisco Bay Area-based Strategic Advisor and journalist covering everything beauty: innovative companies, runway and industry trends, disrupting indie brands, the green beauty movement, and the spa industry. She has been called a trendspotter by industry peers for her early coverage of trends like the Korean beauty craze and the natural beauty boom years before hitting the mainstream. In her reporting, she has interviewed everyone from CEOs to celebrity makeup artists to Gwyneth Paltrow. Janna has written several in-depth company profiles for Forbes and the S.F. Chronicle on companies like Benefit Cosmetics, e.l.f., and FOREO. Janna has also created marketing content for Kendo brands Marc Jacobs Beauty and Kat Von D as well as acted as a strategic consultant for other companies. Previously, she was an executive on Wall Street, running strategy, business development and sales for an electronic trading company.



San Francisco Chronicle, Style Section

Non-Toxic By Nature

San Francisco Chronicle

Take the water at a hot springs spa in St. Helena

More than 4,000 years later, locals and visitors still come to Calistoga to take advantage of the restorative geothermal mineral waters and volcanic ash mud baths.

San Francisco Chronicle Style Section

E.L.F. Turns Spotlight on Its Biggest Fans

Indie brand credits success to loyal fanbase, social media, and "girlfriend-to-girlfriend" effect

San Francisco Chronicle, Style Section

Rockin' a Runway Look

Reporter experiences how makeup artist interprets runway trends for the every day woman.

San Francisco Chronicle, Style Section

Backstage beauty notes from 10 top fashion shows

NEW YORK - Skin was the star again this season with models' faces that looked scrubbed clean until they caught the bright lights on the New York Fashion Week runways, revealing...

San Francisco Chronicle

Tata Harper is comfortable in her skin

The first thing you'll notice about Tata Harper is her ethereal, glowing complexion. Harper's eponymous skin-care line, adored by celebrities and beauty editors, is known for...

San Francisco Chronicle

Credo a showcase for natural beauty

When Shashi Batra, founder of new beauty boutique Credo in Pacific Heights, talks about Credo's featured brands his face lights up and he transforms into a proud parent. A...

San Francisco Chronicle, Style Section

Bay Area Bliss

You don’t need to travel far for a relaxing, rejevenating spa day

The Huffington Post

3 Must-Have Beauty Treatments for New York Fashion Week

Not all members of the media and attendees and of New York Fashion Week strut from their trendy apartments in recently gentrified neighborhoods on Day 1 rearing to go. Some of...

The Huffington Post

Planning the Perfect "I F'd Up" Romantic Wine Country Weekend

You really did it this time... It doesn't matter if it was going away for a boys' weekend on her birthday or drunkenly flirting with her friend at a party, you're going to need...

San Francisco Chronicle

Best Bay Area Beauty Finds (Cover Story)

From manis to massages, brows to braids, stylish insiders share their top recommendations of transformative services and top practitioners: Jeannie Jarnot is founder and CEO of...

San Francisco Chronicle

Silicon Valley stylist takes clients beyond the hoodie

Damon Schechter emerges from the dressing room at Denim & Soul on Union wearing olive green cords, plaid shirt, cashmere hoodie and a denim shirt as a jacket and exclaims, "I...

The Huffington Post

5 Slightly Passive-Aggressive Gifts for Him

Sure, he may have put a signed basketball from Steph Curry and a Beer of the Month Club on his wish list, but really, does he "need" those things? Is he actually going to admire...

San Francisco Chronicle, Style Section

Facial Goes Beyond Skin Deep

Kristina Holey brings pioneering French massage technique to S.F.

San Francisco Chronicle, Style Section


2-year-old Foreo launched itself with a sonic facial brush, and now offers a line of cleansers

San Francisco Chronicle, Style Section


Michele Holmes brings an expert eye, gentle products to tame, tease or transform eyebrows

San Francisco Chronicle

Put your best face forward: Our favorite facials

Getting a facial can be a bit intimidating. It's like using an online dating site - you know people who swear by it and others who have been burned. Or perhaps you've actually...

San Francisco Chronicle


Making similar decisions about the cosmetics and skin care you put on your body, however, has traditionally been more difficult, with fuzzy terminology and little industry...

The Huffington Post

Beauty Addicts Anonymous: We Admit We Are Powerless Over Gift with Purchase Events

Late at night when I should be sleeping, but instead I am trying to rack up $150 in product purchases to qualify for Neiman Marcus's Gift with Purchase, I wonder if there could...

San Francisco Chronicle, Style Section


Youthful nation obsessed with perfect skin pioneers innovative products with a playful touch