Janna Mandell

Freelance Beauty Journalist for Forbes, the San Francisco Chronicle; Strategic Advisor; Content Creator

Janna Mandell is a San Francisco Bay Area-based writer covering everything beauty – innovative companies, runway and industry trends, disrupting indie brands, the green beauty movement, and the spa industry. In her reporting, she has interviewed everyone from CEOs to celebrity makeup artists to Gwyneth Paltrow. Janna has written several in-depth company profiles for Forbes and the S.F. Chronicle on companies like Benefit Cosmetics, e.l.f., and FOREO. Janna has also created marketing content for Kendo brands Marc Jacobs Beauty and Kat Von D as well as acted as a strategic consultant for other companies. Previously, she was an executive on Wall Street, running strategy, business development and sales for an electronic trading company.

USA

Portfolio

Sephora.com

Marc Jacobs Beauty New Nudes Sheer Lip Gel

Copy for Sephora.com

Sephora.com

Marc Jacobs Beauty the Shape Brush

Product page copy for Sephora.com

Sephora.com

Marc Jacobs Beauty (P)outliner Longwear Lip Pencil

Product page copy for Sephora.com

Sephora.com

Marc Jacobs Beauty Le Marc Lip Creme

Copy for Sephora.com

Sephora.com

Kat Von D The Kat Eye Set

Marketing copy used for internal presentations as well as Sephora.com.