Janna Mandell

Freelance Beauty Journalist for Forbes, the San Francisco Chronicle; Strategic Advisor; Content Creator

Janna Mandell is a San Francisco Bay Area-based Strategic Advisor and journalist covering everything beauty: innovative companies, runway and industry trends, disrupting indie brands, the green beauty movement, and the spa industry. She has been called a trendspotter by industry peers for her early coverage of trends like the Korean beauty craze and the natural beauty boom years before hitting the mainstream. In her reporting, she has interviewed everyone from CEOs to celebrity makeup artists to Gwyneth Paltrow. Janna has written several in-depth company profiles for Forbes and the S.F. Chronicle on companies like Benefit Cosmetics, e.l.f., and FOREO. Janna has also created marketing content for Kendo brands Marc Jacobs Beauty and Kat Von D as well as acted as a strategic consultant for other companies. Previously, she was an executive on Wall Street, running strategy, business development and sales for an electronic trading company.

US

Portfolio

San Francisco Chronicle

N.Y. Fashion Week's makeup artists let cosmetics multitask

At Marc by Marc Jacobs, noted makeup artist Diane Kendal used Marc Jacobs Beauty Lip Lock Moisture Balm as a highlighter to accentuate models' cheekbones and eye contours. $24,...

San Francisco Chronicle

Benefit Cosmetics traces its success to being born in S.F.

Talk to any employee at Benefit Cosmetics' Bush Street headquarters or Bay Area boutiques and you can expect to hear about the "DNA of the brand" as well as its motto, "Laughter...

E! Online

Beauty Police: Sophia Bush Rocks a Fresh Face and Youthful Braid at BeautyCon on Fashion Police

Parisa/FAMEFLYNET PICTURES We love it when past Beauty Police victims redeem themselves and show us they can obviously take a little constructive criticism. We hammered Sophia...

E! News

Beauty Police: Jennifer Garner Proves Subtle Can Be Sexy at Draft Day Premiere on Fashion Police...

Steve Granitz/WireImage Miley Cyrus and Christina Aguilera , get out your notepads cause it's time to take some notes! Let these photos of Jennifer Garner teach you that you...

Marketing Content

WWD

Think Tank: Taking Cues From the Playbook of Digital-First Brands

Browse the recent headlines of retail trades and you will get nothing but a picture of doom and gloom - how Amazon and social media are killing the country's bricks-and-mortar...

Sephora.com

Marc Jacobs Beauty New Nudes Sheer Lip Gel

Copy for Sephora.com

Sephora.com

Marc Jacobs Beauty the Shape Brush

Product page copy for Sephora.com

Sephora.com

Marc Jacobs Beauty (P)outliner Longwear Lip Pencil

Product page copy for Sephora.com

Sephora.com

Marc Jacobs Beauty Le Marc Lip Creme

Copy for Sephora.com

Sephora.com

Kat Von D The Kat Eye Set

Marketing copy used for internal presentations as well as Sephora.com.